Premier Foods is proud to be launching a new initiative for the pub channel which will aim to bring local communities together by encouraging them to come and eat together. The ‘Bisto Together Project’ will help drive community spirit and tackle loneliness by connecting people of all generations and backgrounds over the pub dining table and follows alarming government research which reveals that 44% of the UK has felt lonely at some point in their lives.
Pub caterers and chefs will have access to a whole host of materials online which will provide them with the tools to put on a ‘Bisto Community Table’ at their pub. To support the campaign, those pubs which register online and commit to hosting a Bisto Community Table, will receive free samples of Bisto Gravy to help on the day. In addition, the first 50 pubs to register online will also receive a kit that contains everything from table talkers, ways to help get conversations started, to posters to help promote the initiative and encourage the local community to get involved. To register, please visit www.premierfoodservice.co.uk.
Sarah Robb, Channel Marketing Manager at Premier Foods, comments, “It’s often within a local community that the pub is really valued as a community hub and something which sits at the heart of it. Hosting a Bisto Community Table is a great way for pubs to encourage new people to their venue and attract those who perhaps don’t usually visit due to the fact they’re on their own and feel nervous to do so. Pubs are the perfect environment for relaxed social interaction to take place, coming together over a drink or meal. Familiar faces behind the bar and friendly staff are fundamental in encouraging customers, particularly those who may visit on their own, to return. We are looking forward to seeing all of the images from your own Bisto Community Table events, and if you are using social media, don’t forget to use the #BistoTogether.”
To find out more visit www.premierfoodservice.co.uk to download your free Bisto Community Table toolkit and read about what happened when The Coach and Horse hosted their Bisto Community Table earlier this year.
 Gov UK 2019