It’s that time of year again, and this year Fairtrade Foundation is leading the way with a three-year campaign promoting living incomes for cocoa farmers, celebrating chocolate and shining a light on the people in West Africa who grow it, so many of whom live in extreme poverty. Please visit our campaign page to read more.
£1.86 is the amount a cocoa farmer in West Africa needs to earn each day in order to achieve a living income. Currently, a typical cocoa farmer in Cote d’Ivoire lives on around 74p a day. Almost all cocoa farmers in West Africa live in poverty.
Farmers of Fairtrade cocoa have seen prices crash to crisis levels in the last few years, particularly in West Africa where most cocoa is grown. The situation highlights the scandal of unfair trade and means they often cannot earn enough for the basics many of us take for granted, including food, education and housing. This is why we are promoting living incomes so that farmers earn what they deserve. It is even worse for the women who work in the fields and in the home. Despite the hard work they put in, they are often overlooked and under-represented, and usually see even less of the money for their crop. They deserve more.
General Campaign Resources
Here you will find information about the campaign in general
Here you will find the social/digital resources which can be downloaded and shared across channels – posters, assets, photography etc.
Here is our schools page that will soon host more information on lesson plans assemblies and other resources for any key education customers of yours
Here we are hosting a variety of resources for staff to use. It includes a one pager on what Fairtrade is, as well as a messaging toolkit, which is useful for communications colleagues.