This week, local foodservice provider, Bidfood in Gateshead launched its campaign ‘Choose to Reuse’ in line with National Recycling Week. The campaign which is also being replicated across many of their UK sites aims to raise awareness of how best to reduce, reuse and recycle plastic; in a bid to come together to help reduce the 60 million water bottles that are thrown into landfill every day.[i]
Bidfood in Gateshead teamed up with representatives from their industry waste partner, Mitie, to run an interactive awareness session with the pupils at Highfield Community Primary School. The initiative focused on the importance of reusing and recycling plastics to help reduce waste.
The session involved a recycling presentation and quiz that focused on the need to work together to tackle the effect plastic is having on our planet, and the role each of us play in making a difference. After the session, the children were each given a helpful ‘hints and tips’ guide to take away with them, and the teachers were given posters for the school to keep, to help them better implement the recommendations on a daily basis.
Speaking about the initiative, Jane Stewart, General Manager at Bidfood in Gateshead, said: “Past generations have created a ‘throw away’ culture, and as a result have led to a significant increase in waste that is posing a threat to our planet.
“The Choose to Reuse campaign has been an ideal platform to support our customers and the local community in raising awareness on how we can work together to make a difference by correctly disposing of packaging.
“We were delighted to see the plastic we donated to the school being used so creatively to deliver such an important message and now we feel confident that they will know how to correctly reuse or recycle it.
Talking about Bidfood’s interactive session, Steve Thompson, Head Teacher at Highfield Community Primary School, said: “On behalf of Highfield Community Primary School I would like to say a massive thank you to Bidfood for allowing us to take part in their recycling awareness campaign and plastic sculpture competition ‘Choose to Reuse’.
“The children had great fun making the plastic models whilst improving their knowledge of reducing, reusing and recycling.
“Thanks also to Bidfood for their generous donations of prizes and goody bags for the pupils.”
To round off the session, pupils took part in a plastic sculpture competition, where the children were encouraged to design innovative artwork, with the 20 large bags of collected single-use plastic donated by the Gateshead depot. The four winners were awarded fun and sustainable prizes kindly donated by the depot team, and everyone else who took part also received a Bidfood certificate and goodies courtesy of Mitie.
Discussing the campaign, Michael Taylor, Managing Director at Mitie, said: “We are extremely pleased to be supporting Bidfood’s Choose to Reuse campaign.
“Myself along with recycling experts from our Mitie Waste division, look forward to visiting schools across the country to talk about the issue of plastic waste and why recycling and reusing is so important.
“It’s a great opportunity to help children understand the role they can play in creating a more sustainable future and most importantly, to make it fun!
“I am delighted Bidfood have chosen us to support them on this environmental initiative and we look forward to supporting them in the future”.
Notes to editor
National Recycling Week: https://recyclingweek.planetark.org/
Mitie act as a waste management broker offering the best practice led solutions to other businesses. They are ranked as one of the top 20 largest waste businesses by revenue in the UK, and operate all of their waste business in the commercial waste sector.