There’s a lot going on at Princes in terms of packaging right now and we have just announced the move of most Napolina pasta from ( non recyclable ) plastic to cardboard boxes and the first Princes branded tuna multipack in card.
Napolina is a permanent move, the Princes tuna one is a trial and we will see how consumers react.
The prior plastic tuna sleeve was already recyclable so there was some debate at Princes HQ as to whether we should move to card or find a way to encourage people to recycle more.
We plumped for card as we believe its what consumers want more due to its recycling familiarity and ease.
We will keep you updated on the tuna and look out for Napolina in card in a supermarket soon.