Back in April we announced a new look for the Princes brand – hopefully you’ve seen it in stores , we think it looks pretty good!
It got us looking at our corporate identity that until April was one and the same as the consumer brand you see on shelf.
So over the summer our corporate team, the board and many other colleagues spoke to customers, consumers, and other stakeholders then locked themselves away to come up with a way to more clearly define visually who we are as the Princes Group and our future vision.
The results are below – we hope you like it. As a business we are all very much committed to the vision of Proudly helping families eat well without costing the earth