Seven reasons to pay attention to Fairtrade Fortnight – what you need to know - plate2planet powered by Bidfood

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Seven reasons to pay attention to Fairtrade Fortnight – what you need to know

First launched in 1995, Fairtrade Fortnight focuses on the producers who grow some of Britain’s most used commodities, such as cocoa, coffee and tea. The theme for this year’s Fairtrade fortnight (26th February – 11th March 2018) is “Come on in to Fairtrade” and with this in mind, Shirley Duncalf, Head of Sustainable Development at Bidfood, discusses how and why all facets of the cost sector can get involved all year round. Read more about Fairtrade Fortnight here.

1) Be part of a trend

 In a world where provenance is often front of mind, Fairtrade shows companies are considering where the products they are selling are coming from. The public is conscious of what is involved when it comes to food provision and the importance of these labels. This means organisations including, contract and workplace caterers, schools, universities and colleges, the public sector and care homes need to keep up. At Bidfood we’ve stocked Fairtrade for many years now, and have seen a distinct increase in sales of Fairtrade products showing many places are looking to offering it as standard.

Fairtrade is one of the most visible and valued marks in the UK (alongside Red Tractor, Organic and Rainforest Alliance) with over 9 nine in 10 UK consumers having seen it[1].

2) Be part of a global community  

There are over 1,226 producer organisations across the Fairtrade system and more than 1.65 million farmers and workers benefitting from the initiative worldwide[2]. The Fairtrade mark ensures they are all given a fair price, have more control over their futures and can protect the environment in which they live and work.

However, Fairtrade isn’t just about giving producers a good price. Of the 93% of people who have seen the Fairtrade mark, 83% of people say that they trust the Fairtrade Mark and 65% of customers want to see more tea, chocolate and coffee on offer[3]. As such, stocking goods with the mark can help towards an organisation’s corporate, social and environmental responsibility (CSER) pledge and can even help you achieve the silver and gold Catering Mark.

3) No longer a nice to have 

Originally considered a premium “nice to have” or an expensive alternative for businesses and consumers looking to go the extra mile, statistics show that 21% of consumers are now actively choosing Fairtrade products. Additionally, 78% of consumers say that they care about Fairtrade certification, with 51% of customer trusting a product more when they see the FAIRTRADE Mark on pack[4].

4) Responsible supplying and buying

Studies show that consumers believe that the responsibility for future food sustainability should be shared among companies, government and ethical labels. The majority of people (92%) believe that it is the responsibility of food companies to ensure food production is fair and sustainable[5]. We’re proud to be part of the solution and as a leading UK foodservice provider we are working with both our producers and customers to ensure Fairtrade goods are accessible and affordable, whilst also contributing to the UN’s Sustainable Development Goals[6].

5) Be loud and proud with Fairtrade products 

60% of consumers are proud to be seen buying Fairtrade products and it is vital organisations tap into this[7]. The same percentage feel the foundation reflects personal values something companies, businesses and organisation are best to align with in order to promote a positive work environment.

6) Fairtrade is constantly evolving  

There’s not a single meal of the day which couldn’t involve Fairtrade products. At Bidvest Foodservice, we offer a range of Fairtrade daily necessities such as tea, sugar and juice as well as occasional items including wine and even popcorn. In 2017, we launched a new coffee range – Black + White Coffee Co. – and for us, it was important the product was Fairtrade to reflect our stance on sustainability.

While the mark has been around for years, there are always new ways of using Fairtrade goods as well as new products coming onto the market. Historically limited to the likes of bananas and coffee, Fairtrade is now a key element within many ranges. In fact, to date we sell over 150 Fairtrade products across several categories including drinks, produce, desserts, prepared foods, ingredients, hot beverages, vending, confectionery, cakes, biscuits, crisps and snacks.

7) Make your commitment stand out  

A lot of Fairtrade’s own publicity material is targeted at high-street retail and is therefore not expected everywhere – especially in the cost sector. This makes a commitment to Fairtrade a great point of difference opportunity for businesses to stand out both to their staff and customers.

For more information on our range of Fairtrade products visit


[1] Globescan consumer research, 2017

[2]  Fairtrade International Monitoring the Scope and Benefit of Fairtrade

[3] Globescan consumer research, 2017

[4] Globescan consumer research, 2017

[5] Globescan, Assessing Public Support for Regulation for Fairer Trading practices, 2016


[7] Globescan, Assessing Public Support for Regulation for Fairer Trading practices, 2016

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